Guess The Tech - 90’s
Remember when you would record your favorite songs on the radio to make an epic mixtape? Or having to remember your friends and family’s phone numbers? What about that time when everyone had virtual pets on their key-chain?
We searched far and wide to find the most memorable technology from the 90’s and presented it to the world’s top tennis players of a variety of ages. The results were hilarious or shocking, depending on your age!
Engagement
We launched the content series on the eve of the US Open. Taking advantage of the global media attention on the sport of tennis and it’s players.
Performance
With over 56M impressions and an extremely high engagement rate of 10.4%, the Guess The Tech content captured a wide ranging audience beyond the average tennis fan.
Conversation
The content ignited a lighthearted viral discussion about technology, memories and age generations.