Tennis United

When the COVID-19 pandemic shut down the tennis tour in March 2020, a unique collaboration between the ATP and WTA content teams was created: Tennis United.

A weekly digital series lead by players from both tours, featuring guests from leading professional sports, music, and more. Giving fans an exclusive look into the lives of star athletes during the break from play.

Leading the team from the WTA side, the project quickly gained momentum and became a broadcast deliverable as well as receiving the Leaders Sports Award for “Best Content Creation”.